Market segmentation - Wikipedia
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …
Understanding Market Segmentation: A Comprehensive Guide
Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …
What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …
What is Market Segmentation? | Hanover Research
Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.
Market Segmentation: Types, Examples, and Strategies
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …
Customer Segmentation: The Ultimate Guide – Forbes Advisor
Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.
•Segmentation: The first step is to divide the market into distinct groups based on shared characteristics. •Targeting: After identifying the segments, the next step is to evaluate and …