Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

Abstract: Consciousness generation and processing are vital topics in neuroscience. Researchers compare neural activation between conscious and unconscious conditions in order to identify the neural ...

Disney films are known for magic, music, and family-friendly storytelling—but some viewers believe there’s more beneath the surface. This video explores subtle subliminal messages, visual tricks, and ...

Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...

New ultra–high-field brain scans reveal hidden body maps inside the visual system, showing how the brain weaves sight and touch together to build a unified sense of perception. Study: Vicarious body ...

Rachel Feltman: Happy Monday, listeners! For Scientific American’s Science Quickly, I’m Rachel Feltman. Today, instead of our usual news roundup, I’m here to introduce you to our new interim host. I’m ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

In a recent article Fahrenfort and colleagues demonstrate that auditory and monetary punishment change the criteria that participants use to rate the clarity of perception (Fahrenfort et al., 2025).

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...