With tools like OpenAI’s new Atlas browser, even the browser becomes the billboard. The user never needs to enter the ...

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

anthropomorphism: When humans tend to give nonhuman objects humanlike characteristics. In AI, this can include believing a ...

Evergreen content isn’t immune to decline. Learn why content decay 2.0 happens, how AI and SERP changes impact rankings, and ...

Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, ...

A decade or so ago, I thought Google needed a newer mission than “organize the world’s information and make it universally accessible and useful.” Having ...

Instead of relying on algorithms to recommend news stories, Google Search lets you set “preferred sources” so the stories ...

Google cofounder Larry Page had a vision for search engines 25 years ago that sounds eerily close to what its AI product ...

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. Google released the December 2025 core update on December 11, ...

Google has filed a lawsuit against SerpApi over massive data scraping on Search results. Is public search data truly free for ...