Remember when the Roomba was just a revolutionary vacuum cleaner stalking your late-night infomercial binge? It simply hissed and glided from room to room, sucking up every dust particle in its path.

Something messy happens when the cat hairs of reality meet the shiny hype of smart tech Opinion Asimov's Three Laws of ...

We independently review everything we recommend. We may make money from the links on our site. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be acquired by ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot has just announced four new robot vacuum cleaners to its Roomba collection. The line-up marks the first time that iRobot has introduced LiDAR navigation, and it’s added rotating discs to a ...

It might come as a surprise that "roomba" isn't the universal term for a robot vacuum. It is, in fact, a capital "R" that denotes Roomba as a proper noun rather than a generic trademark. Roombas are ...

It would come as a surprise to more people than you think that "roomba" isn't the universal term for a robot vacuum. It is, in fact, a capital "R" that denotes Roomba as a proper noun rather than a ...

What happens when a company that once defined an industry begins to lose its edge? For years, iRobot’s Roomba was the gold standard in robotic vacuums, a household name synonymous with convenience and ...

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