A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0. UID has ...

Teamwork concept flat vector illustration. Coworkers cartoon characters and abstract geometrical shapes. Coworking and problem solving concept. Businessmen and businesswomen communication. One of the ...

The Trade Desk faces its biggest test yet. Mass-adoption of its cookie replacement technology is a must for the company's future success. Insiders detail issues with the cookie replacement tech, as ...

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

FuboTV has seen improved performance among advertising campaigns transacted through The Trade Desk’s Unified ID 2.0 (UID 2.0) identity platform, per details shared with Marketing Dive. Compared to the ...

Alterations to online advertising practices, including opt-in mobile tracking and the deprecation of the third-party cookie, are leading adtech firms, agencies, platforms and publishers to develop ...

The Trade Desk is a leading provider of demand-side platforms (DSPs) in the programmatic digital advertising market. Growth prospects are driven by connected TV (CTV) ad spending and international ...

Among the companies looking to compete with Google’s Privacy Sandbox in the post-cookie landscape, The Trade Desk seems to have jockeyed for the best positioning ...

Montreal-based Optable has partnered with The Trade Desk to encrypt and sync the UID 2.0 post-cookie identifier from its clean rooms. Optable is a data collaboration platform and clean room solution ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID ...

The Trade Desk is one of the few cloud stocks performing well in 2024, benefiting from TV viewers shifting to streaming, ad dollars following, and industry adoption of UID 2.0. The ad industry's move ...