You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% ...

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google.