As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know. Today, marketing technology is critical to the process of ...

Shashi Kiran is a marketing and technology executive with global leadership roles at Broadcom, VMware, Cisco and high-growth startups. As corporations strive to become more efficient with an ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...