As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...

I first began to hear about split or A/B testing where they are most used, through online marketing tools like Leadpages and Mailchimp. If you’re unfamiliar with the term, Wikipedia defines it most ...

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...