It never fails. Lay down some kind of superlative — fastest, cheapest, smallest — around this place and someone out there says, “Hold my beer” and gets to work. In this case, it’s another, even ...

For businesses, it pays to keep things simple—perhaps a lot more than anyone realizes. The latest World’s Simplest Brands report, now in its 10th edition, was published on Tuesday and finds that 64% ...

“Keep it simple, stupid,” is a well-known design principle, but recent research shows consumers are willing to pay a premium for simpler experiences. That is the gist of the ninth edition of ...