It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it ...

PageRank is a foundational algorithm that has significantly influenced the way search engines rank webpages by assessing both the quantity and quality of inbound links. The technique, originally ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

Google filed a patent titled ‘Ranking Search Results’ over a decade ago, outlining the use of branded search queries as a factor for ranking search results. The patent was widely misunderstood by the ...