Discover how simple random sampling ensures accurate and unbiased population research, offering efficiency and fairness over ...

Discover how attribute sampling enhances audit accuracy by evaluating internal controls and analyzing population traits, ...

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...