Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

The FINANCIAL — Although marketers have historically used Quick Response (QR) codes — square black and white barcodes — as marketing tools, survey researchers have often wondered if using QR codes on ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...

QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account information, phone numbers, or even coupons. QR codes are found everywhere from ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...