Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But I often have ...

You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually go about doing that? Having worked in marketing for almost 15 years and experienced some of ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...

‘Sales alignment and field alignment is a clear priority for me internally,’ says HPE Vice President of North America Channel and Partner Ecosystem Jeremiah Jenson. ‘What it means for partners is more ...

Alignment between sales and marketing should be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. Their destination may be the same, but often sales ...

Securing a customer isn’t a job for one person, nor is it a job for a single department. Traditionally, marketing and sales departments have been assigned the most customer involvement (except, of ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...