Optimizing your website for organic search isn’t something you can set and forget; it’s an ongoing initiative that requires your full attention and long-term planning. SEO project management templates ...

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

When I first started working in SEO, it was easy to find success. In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took ...

SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best ...

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected ...

— Aleyda Solis 👩🏻‍💻 (@aleyda) August 4, 2021 I don't know - I mean, I don't do SEO and this is one reason why I don't. If I take on a project, I want to be able to 100% deliver on the results. With ...