Since farmers began digging up ancient bone fragments in the fields around the Yellow River in eastern China over 100 years ago, researchers have been poring over the mysterious script found on them.

Script lift is the ultimate goal for many pharma marketing campaigns, but definitively tracking it often proves elusive. Populus Media, however, believes it has made gains in boosting script lift in ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

Script Concordance Testing (SCT) has emerged as a robust evaluative tool designed to assess clinical reasoning in contexts characterised by uncertainty. By comparing the responses of candidates with ...

Medical research is essential for advancing the understanding of health, diseases, and treatments. There are many types of studies that serve different purposes. Medical research, or health research, ...