Mailers are pleased the U.S. Postal Service is going to expand its promotional discount program for pieces using QR codes to the holiday season. But most aren’t overwhelmed at the prospect of an extra ...

Adidas’ Rockport.com recently ran a live promotion in New York that used mobile bar codes to let consumers buy shoes via their handsets. The Rockport event took place on April 5 and used a live ...

Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership with plans to leverage QR codes to raise brand awareness and entice holiday shoppers. The ...

Pepsi wants people to feel better about giving cash as a holiday gift, introducing a digital scratch-off promotion in which QR codes can be scanned to win money that can be gifted to others or the ...

Burger King's latest promotions are geared toward homebound customers who are either watching more TV or using video chat services like Zoom to stay connected with friends during the coronavirus ...

Many of today’s marketing professionals are focused on leveraging multichannel communications for an improved customer experience. The objective is to integrate online media with documents to enable a ...

As it struggles to keep user growth up to par with services like Instagram, Facebook, and Snapchat, Twitter today is rolling out a new way to discover users. Announced in a tweet from a Twitter ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

It stands for “quick response.” It was created in 1994 by a Denso Wave employee named Masahiro Hara who had the idea while playing “Go.” He realized a grid system could hold much more info in a single ...

The NCAA has prohibited Oklahoma State from placing QR codes on its football helmets to promote a school NIL fund, a move that could have implications for other athletic programs attempting similar ...