Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

As the pressure continues to rise for insurers — California’s recent storms are only the latest example of ongoing challenges for the industry — Progressive is once again turning to its nostalgia ...

They are the money honeys of television commercials and are so familiar, that it’s almost as if they are part of the family. With her perky, girl-next-door look, Jan from Toyota — A.K.A. Laurel ...

The man who brought several notable characters to life in Progressive Insurance commercials — including Flo, Dr. Rick and Motaur — is retiring. Jeff Charney is retiring as chief marketing officer of ...