You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Health clubs, fitness centers, gyms and personal trainers use a variety of tried-and-true marketing methods and innovative techniques aimed at their target customers to maximize sales. Adapting common ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango.

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?