In the dynamic realm of software development, the effective implementation of a product operating model is crucial for companies striving to innovate and consistently deliver value to their customers.

I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

AUSTIN, Texas--(BUSINESS WIRE)--Planview, the leading end-to-end platform for Strategic Portfolio Management (SPM) and Digital Product Development (DPD), today released new research revealing that ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

Among public tech companies, “product-led growth (PLG) companies — those who educate and convert buyers with product rather than sales and marketing (SLG) — operate at about 5% to 10% less ...

Product-led growth (PLG), the go-to-market strategy where product usage drives customer acquisition and expansion, is becoming increasingly common among SaaS companies of all stripes. Nearly 60% of ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...