Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

There have been many debates in the search marketing community over whether or not to do match type segmentation. Ultimately, each PPC manager has to decide for themselves what makes the most sense ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...