You might be a little bit confused the next time you get a bottle of Coke, but fret not, your eyes aren’t playing tricks on you. The Coca-Cola Company has officially unveiled a massive global brand ...

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than reinvention.

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

So what did rival brand Pepsi do? They poked a little fun. Taking to socials, Pepsi debuted a 'new' logo design in a subtly ...

The 140-year-old brand debuted a new visual identity this week. For any brand, a major redesign is a make-or-break moment. But for legacy companies with decades of clout behind them, the stakes are ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Grab a can of Coke and a time machine, because Coca-Cola is launching a branding refresh that reaches into the past for inspiration. The soda company posted a video showcasing its refreshed designs ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.