Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

PageRank is a foundational algorithm that has significantly influenced the way search engines rank webpages by assessing both the quantity and quality of inbound links. The technique, originally ...

Leaked Google documents has given the search industry proprietary insight into Google Search, revealing very important elements that the company uses to rank content. Thousands of leaked documents, ...

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Thousands of leaked documents offer the first real glimpse under the hood of Google Search. It's set off a frenzy among SEO experts who've been dissecting the thousands of documents. One expert said ...

There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...

Google recently updated its local search ranking algorithm to strengthen its “openness” signal for non-navigational queries. “We’ve long used ‘openness’ as part of our local ranking systems, and it ...

How to Improve SEO? 15 Experts’ Recommendations How to Rank Higher on Google in 2025 Improving your SEO generally means ranking higher on Google. Let’s face it: Google is the daddy of search engines, ...

I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a ...

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, ...