Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are ...

There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever. Google launched seven official and confirmed algorithmic ...

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators ...

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and ...

Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with ...

Google has released the March 2025 core update today, Google said this core update “rollout may take up to 2 weeks to ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Remember Blockbuster? Who even remembers them anymore? No one ...

Google updated its core update documentation to say it does smaller core updates and does not announce those updates. This is not new; Google told us this back in 2019. What is new is that Google ...