Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible ...

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it means what the ...

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are ...

Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Remember Blockbuster? Who even remembers them anymore? No one ...

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have ...

The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core ...

A former high-level Google employee said "terrifying patterns" were discovered in Google's core products and hypothesized how bias may have entered the Gemini artificial intelligence (AI) chatbot.

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core updates target ...

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 ...