Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ...