Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

If the past few years have taught us anything, expect the unexpected. That unpredictability extends to events and reminds us that effective risk management is an often unspoken key to success. Whether ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the Staff ...

After a very long few years, we are finally starting to see the return of in-person events. At our speakers bureau, the percentage of in-person events booked in January was 46% of total bookings, but ...

You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan. You've probably seen or even visited a pop-up shop before. These ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

Planning ahead for accessibility is important for any event. Whether or not you know that people with disabilities will be in attendance, it’s best to always assume that your audience will include ...