Back in August I posted a story with a link on the Hitched Facebook page and it reached 48 percent of our fans—you know, the people who "liked" our page so they'd get marriage information effortlessly ...

Reaching your Facebook fans is no easy feat, but you can increase the odds of being seen and connecting by strategically playing to the social network's "Edgerank" algorithm, which decides what ...

For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed. However, Facebook is no longer using the term EdgeRank. Despite dropping the ...

The funny thing? Facebook experiments on us every single day. (Arguably, all advertising works like this!) You might be unhappy to learn that an objective ...

Hollywood studios may be regretting the day they accepted a friend request from Facebook. According to the Los Angeles Times, skepticism over the effectiveness of Facebook (Nasdaq:FB) ad campaigns is ...

"... I understand that if Facebook allows businesses to reach all of their fans for free, that generating real advertising revenue from these same businesses would be ...

Facebook has a dirty secret. You know that brand page you have where you're hoping to attract some of Facebook's 900 million users? You know, the one you put all of your blood, sweat and tears into ...

In a little-noticed statement back on Oct. 25, Facebook denied it was "gaming" its news feed against posts written by advertisers. Two social media ad execs, both employed by agencies owned by WPP ...

Opinions expressed by Entrepreneur contributors are their own. Reaching your Facebook fans is no easy feat, but you can increase the odds of being seen and connecting by strategically playing to the ...