When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

How to write text descriptions when text is burned into the image and can't be read by screen readers or braille displays. Part of:How to write text descriptions (alt text) in BBC News articles ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Every image should ...

First of all, what is alternative text? Alternative text, or alt text, is the written description of an image that we include in online pages and documents for those who do not see it. When we write ...

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). Product descriptions do two things on your ecommerce store — they ...