A new study introduces a user preference mining algorithm that leverages data mining and social behavior analysis to bolster brand building efforts. This innovative approach aims to assist small and ...

As organisations strive to adapt to the digital age, they encounter a triad of transformational forces: data overload, digital consumer behaviour, and the meteoric rise of AI. The proliferation of ...

Programmatic has become a paradox for advertisers and media agencies. It promised simplicity but delivered fragmentation. More data, more platforms, more complexity – and still too little clarity on ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

Convolutional codes represent a cornerstone in modern communications, offering a method for continuously encoding data streams to mitigate errors due to interference and noise. These codes operate by ...

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. Brick-and-mortar ...