Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...
For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...
Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...
The first complete activity map of the brain has been unveiled by a large international collaboration of neuroscientists. The International Brain Laboratory (IBL) researchers published their findings ...
How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...
Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...
Process mapping is a valuable tool for individuals and businesses aiming to enhance efficiency, streamline workflows, and maintain operational continuity. By visually representing workflows, you can ...
What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...
New Study Finds Only 15 Percent Of Companies Are Decision Leaders – Here’s How The Rest Can Catch Up
Recent Decision IQ research found that fewer that one in six companies have a powerful combination of consistently strong decision-making processes, excellent execution and outstanding decision ...
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