In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...
What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
Purpose: The purpose of this governance is to provide guidelines for software builds. This information is intended for all College offices and departments that wish to develop applications in support ...
A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...
This small IT service provider has two new customers about a hundred miles apart — and a serious barrier to serving one of them, reports a pilot fish working there. “One of the customers had a ...
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