Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which ...

Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...