Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...