BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

BigQuery vs Snowflake: Which ETL tool is best? Your email has been sent ETL tools can help you gain more actionable insights from your data sets across multiple sources. Read this comparison of ...

Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Coinciding with the database improvements announced this morning during Google’s annual Cloud Next conference, the Mountain View company announced a slew of new capabilities heading to its data ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

PALO ALTO, Calif., April 10, 2024 — Unravel Data today announced that Unravel for BigQuery has achieved Google Cloud Ready – BigQuery designation. In doing so, Unravel has demonstrated that its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The need to unify customer and key enterprise data keeps growing as the competition in the ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

At its virtual Cloud Next ’20 event, Google today announced a number of updates to its cloud portfolio, but the private alpha launch of BigQuery Omni is probably the highlight of this year’s event.