Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...