Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

An Ark ’s greatest feat is an emotional one that takes form toward the end of its 47-minute runtime. After recounting the ...

A new augmented reality system splits the difference, by precisely guiding the hands of human carpenters. Developed by Andrea Settimi and colleagues at Switzerland's EPFL university, the open-source ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

Meta Platforms has a long-term growth opportunity with augmented reality glasses. Orion has the potential to disrupt the market like the iPhone. If priced between $700 and $1,200, Orion and future ...

It even has a gun-shaped controller.