Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...

Apple’s ambitious Vision Pro mixed-reality headset — launched with hopes of pioneering “spatial computing” — has reportedly ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

The Apple Vision Pro M5 represents a pivotal step forward in spatial computing, blending advanced hardware, refined software, and meticulous design. While its external appearance remains largely ...

Apple launched the M5 Vision Pro on Wednesday, bumping the impressive headset up from the years-old M2 processor. The punchier M5 processor boosts the headset’s video resolution and refresh rate for a ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.