In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation ...

Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Every image should ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Twitter has had the ability to add alt text to your images for years, but if you don’t use a screen reader, you probably weren’t able to read what anybody else’s alt text says. Recently, though, the ...