While parent company Dell is doing a big rebrand of its entire PC portfolio, at CES 2025 Alienware is sort of returning to its roots by bringing back the classic Area-51 name back for its new flagship ...

Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and Dell, Dell Pro, and Dell Pro Max lines are in. On the other hand, Alienware, ...

Alienware has a reputation among system-building enthusiasts for being, well, a little odd, a little out of the ordinary. As premium brands go, there's a certain air about it, a je ne sais quoi, so to ...