Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of ...

It probably makes sense for me to clarify some terminology that I often take for granted in my industry, but that confounds others around me (including my wife, in the rare instance that I get her to ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's global economy, it's important for business leaders ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Murphy AI has ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.