“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Google will ...

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Google has provided new information on the end of the troubled development process for the FLoC (Federated Learning of Cohorts) it had hoped to use as a replacement for cookies, and it has done so as ...

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...