In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...

Dan Siroker helps companies discover tiny truths, but his story begins with a lie. It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google's headquarters in ...

As someone who enjoys writing (and reading), I deeply admire anyone who has written a book. Many people say they have an idea for a book, but so few put pen to paper. There’s a reason for this — ...

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO ...